Best Practices for Integrating Mobile Media

When: Wednesday, March 31, 2010. 7-9:30pm.
Where: Interactive Advertising Bureau (IAB), 116 East 27th Street, 7th Floor New York, NY 10016 (directly above BlueSmoke)
RSVP: $20/person online registration at http://metierlink21.eventbrite.com. $25 for admission at door.

Please join us for our March 31st panel discussion covering the following mobile topics -

• What is on the horizon in mobile media
• What is the current role of mobile applications
• What are the best practices for integrating mobile media into larger web, outdoor or offline campaigns
• What are key consumer privacy concerns for marketers moving into the mobile space for the first time

Kori Burkholder-

Head of Music for Flycell.com an online and mobile destination for entertainment, music, sports and games that reflect individual digital lifestyles. In her role as Head of Music, Kori maintains key relationships with major music labels Universal Music Group and EMI as well as digital distributors, The Orchard and Mobilestreams. She is responsible for the strategic development and management of merchandising and promotion plans for Flycell's Web and WAP sites. She constantly keeps her finger on the pulse of new music releases and mobile technology in order to provide an unparalleled music experience for the consumer. She also spearheads the FlycellMusic social media program.

Kori comes to Flycell from TVT Records where she was an integral part in launching the mobile department. There she managed multiple online and mobile marketing initiatives for artists like Lil Jon, Pitbull and Ying Yang Twins taking ringtone sales from a zero dollar buiness to over a 5 million dollar business in less than 3 years.

Kori holds a Bachelor of Arts degree in Arts Adminstration from Catawba College in Salisbury, NC and is currently enrolled in NYU's Professional Studies program earning a Professional certificate in Digital Marketing.

Craig Etheridge-

As Vice President of mobile ad sales for The Weather Channel (TWC), Craig Etheridge is responsible for sales of the TWC mobile product portfolio, which includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 weather application on Android, BlackBerry and Palm and the No. 1 iPhone app of 2009 according to Advertising Age magazine. 

Previously Craig held several sales positions within TWC, including national vice president of digital advertising sales, vice president of international advertising sales, and various roles within the sales strategy team.  Earlier in his career, he was one of the original sales executives managing the launch of weather.com in 1995.  Craig has extensive knowledge of the interactive and mobile advertising landscape with 15 years of digital ad sales experience and a heavy technology background, including management positions with Netscape/AOL and in the telecommunications industry working for MCI.  Craig is active in the IAB (Interactive Advertising Bureau) and MMA (Mobile Marketing Association), and he often speaks on topics regarding current mobile advertising trends, upcoming ad product innovations and the future of the industry. 

Joy Liuzzo-

Joy Liuzzo is Senior Director, Marketing & Mobile Research at InsightExpress. She is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts across the organization as well as the company's digital media measurement marketing initiatives.  She joined InsightExpress from AOL where she held the position of Senior Market Research Manager, a high level role that involved working closely with clients at every phase of research design and strategy development.  Prior to AOL, Liuzzo worked at MCI in the Consumer Research group  where she handled primary and secondary research needs for the Consumer Marketing group including the Mobile Strategy team.

Phil Thomas Di Giulio-

Phil Thomas Di Giulio attended Pennsylvania State University for a BA in Integrative Arts. After studying multimedia and mass communications, Di Giulio worked at prominent New York advertising agencies such as Avenue A/Razorfish and Atmosphere/BBDO. There he built interactive video content for many Fortune 500 companies like MSN Video, Johnson & Johnson and eTrade.

Phil Thomas Di Giulio is a NY based entrepreneur interested in the impact and influence of digital media on local economies. He Co-Founded WellcomeMat.com in 2005, a location based video platform helping the real estate industry showcase property, communities and cities online. Phil recently Co-Founded Pegshot, a powerfully simple way to share videos & photos of what's happening where you are, straight from your mobile phone. Additionally, Di Giulio organizes the Future of Local Media, a monthly mixer focusing on people, technologies and services helping to shape the future of local media. 

Moderator/Co-Producer:
Sonia Jairath, Founder & Recruitment/Talent Specialist, Metierlink, www.metierlink.com. Metierlink represents leading professionals to progressive companies in Marketing, Advertising, Media and all areas within Digital. Metierlink is the proud organizer of New York's Digital Media, Online Advertising and Career Management for Progressive Professionals Meetup Groups. For more info about this event or if you have a topic of interest for a future event, please contact sonia@metierlink.com.

Co-Producer/Organizer:
Luke Luckett, PMP Member Services Manager, IAB, www.iab.net. The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please contact luke@iab.net.